Swoop is a unique end-to-end content monetization platform that benefits publishers, users, and advertisers. While traditional ads are placed in fixed slots, Swoop ads are dynamically inserted into the body of the article when a relevant match is found. For instance, if Swoop were running a campaign for a weight loss supplement, articles that mention “diet,” “weight loss,” or “low fat” would likely see the Swoop ad appear. When no match is found, no ad is served. This ensures that your users are only presented with relevant ads.