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What happens when a user clicks on a Swoop ad?

 When a user clicks on a Swoop hint one of two things will happen:

  • A Swoop engagement unit will appear over the page, allowing the user to engage deeper with the information alluded to in the hint. In this case, the screen darkens when the unit opens, but the user will remain on your site.
  • Or, the user will be taken to an advertiser page in order to learn more about the information alluded to in the hint. 

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